Chamari De Silva
I'm a full-stack marketer who's led growth and retention from discovery through launch, at early-stage startups and recognizable consumer brands alike.
I've strategized and built for every stage of a hard decision:
I love people. It's why I shape marketing that connects first, and converts because of it.
I joined as Renew's first marketing hire and established the function from the ground up: brand, lifecycle, product, and end-user marketing, across all audiences. I didn't just own campaigns, I sat in on product discovery, shaped feature direction, and created the go-to-market and enablement work that carried it into the world. And the core consumer marketing program never missed a beat.
A few examples
More things I'm proud of:
- Rebuilt the renewal communications program from a single looping email into a full lifecycle:
- Long-tail notifications, behavioral retargeting, deadline alerts, and abandoned-cart workflows
- Maintained an 85% household claim and 75% activation rates, helping cut average renewal decision time from 72 to 42 days
- Led the B2B referral program, driving an additional +$30K into the sales pipeline.
- Grew ancillary revenue by increasing affiliate partnerships, taking the program from $0 to $12K in three months, while tracking an average 12% in-app click-through rate
- Turned resident services and survey engagement into behavioral signals intended to feed Renew's evolving resident intelligence
- Prioritized business impact:
- Negotiated vendor contracts and streamlined AP/AR for new revenue lines
- Built a scoring model to evaluate ROAS across paid programs, flagging key findings to leadership on where spend was and wasn't working
I joined our first community team, trained and supported new hires, organized speakers on thought leadership, and championed celebrating our differences (a core pillar for how we operated) to drive cohesion and a positive workplace.
At Better.com, I led a dual-function team of 10 spanning lifecycle/CRM strategy and content. I owned the architecture behind it: the processes, roadmaps, and analytics that kept the program healthy across Better's suite of tools. Each direct report managed their own supporting lifecycle program with real autonomy.
When it counted, I stepped in, sometimes hands-on with the details, sometimes clearing the way so they could focus on delivering great work.
I authored a comprehensive career progression framework for the lifecycle and CRM team, defining what growth looked like at every level. But what I'm proudest of isn't metrics or scores — it's relationships that outlast the org chart.
Ask my former team about the 👠.
- Earned high internal leadership satisfaction scores out of 4,000 employees.
- May 2021 CEO's "Crushing It Award" winner.
That's a highlight reel; there's more to the story. Reach out if you'd like to learn more.
